Bronco are a renowned Mexican grupero band known for a modern riff on the norteño style that earned them multiple international hits. Formed in 1979, their use of keyboards, a pop-influenced style and eleborate costumery brought them success not just in Mexico, Chile, Argentina, Bolivia and Paraguay but also in the US. They even crossed the entertainment divide into acting with roles in the 1990 film 'Bronco La Película' and the Mexican soap opera 'Dos Mujeres un Camino'.

By the mid-'90s, however, the band was under pressure to produce a new album. Worn out from constant touring, lead singer Jose Guadalupe 'El Negro' Esparza announced his plans to go solo. After 1997's 'La Ultima Huella' the group split, moving on to separate projects. Their back catalogue and compilations continued to sell, however, and in 2003 they announced a reunion.

Problems with their former management left them unable to use the name Bronco in Mexico, but they continued as Bronco el Gigante de America and with the release of their 2004 album 'Sin Riendas' had a number one hit on both the Latin Albums and Mexican Regional Albums charts.

In 2012 the band was struck by a double tragedy - Jose Luis 'Choche' Villarreal died while former keys player Erick Garza was kidnapped and killed. They persisted, however, and in 2017 celebrated their 30th anniversary with a second greatest hits collection. That year also saw the band's dispute over their name resolved, with the group once again using the name Bronco in Mexico.

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