Born Jaime James on June 22nd, 1994 in Buenos Aires, singer-songwriter and
record producer LOUTA initially made a name for himself as a DJ before bursting
onto the Argentine scene in the late 2010s with a distinctive breed of
Spanish-language off-pop and alternative hip-hop. Debuting in 2016 with a
self-titled, self-released EP, he soon drummed up a loyal following, signing to
Sony in 2018 ahead of the release of his debut studio album, INSERT. Preceded by
the riotous, reggaeton-infused lead single “TODOS CON EL CELU”, the LP was
praised by critics for its unorthodox fusion of al...