Atlanta, Georgia's Passion, also known as Passion Conferences and the 268
Generation and originally named Choice Ministries, date back to the year 1997
when pastor Louie Giglio held the first Passion Conferences conference in
Austin, Texas. Their aim was to rally the youth-led (18-25) Christian community,
and so began the start of a multi-pronged organisation with global conferences
and a record label. Also forming in 1997, Passion—comprising a revolving door of
core artists that have previously included Kristian Stanfill, Chris Tomlin,
Christy Nockels, Crowder and Matt Redman—ar...